To promote the show “Illusionist Edžus IN WATER,” Edžus carried out an unusual promotional stunt by “levitating” beside a large advertising banner high above the city streets for several hours, attracting the attention of pedestrians and drivers alike.
The extraordinary performance sparked huge curiosity among people nearby – many drivers slowed down, photographed the scene, and tried to understand how the illusionist could seemingly remain suspended in the air beside the billboard structure. Later, Edžus explained that the main goal of the activity was to draw attention to the upcoming show and create a sense of surprise and wonder.
The stunt quickly gained attention on social media and attracted media coverage as well. The unusual event was featured by TV3 Bez Tabu, showcasing both public reactions and behind-the-scenes footage of the performance.
This promotional campaign served as a preview of the show “Illusionist Edžus IN WATER,” which focused heavily on illusions, extreme elements, and visually spectacular performances.